My Services

When you’re facing a complex product question and need to understand the bigger picture, I can lead the research from framing the problem to turning the evidence into decisions.

Depending on the question, I combine qualitative research, surveys, behavioral data and existing knowledge to build explanations, models and frameworks that your teams can use beyond a single study or decision.

When your product operates across markets, what works in one country doesn’t necessarily translate to another.

I design and lead international research to uncover what remains consistent and what changes across cultures, markets and contexts. I have conducted research across Europe and beyond, and can moderate studies directly in English, Spanish, Italian and Brazilian Portuguese.

When you want research to have more influence and accumulate value over time, I can help strengthen how it works within your organization.

From research strategy and operating models to processes, repositories, templates and team development, I help create the structures and capabilities teams need to conduct rigorous research and turn what they learn into organizational knowledge.

You know something needs to change, but you don’t know where to start.

Maybe customers are dropping out of your funnel, adoption isn’t taking off, your product has become too complex, or you’re trying to reach a new audience and aren’t sure what needs to change.

Bring me the problem — not a predefined solution or research brief. I’ll help you diagnose what’s happening, clarify the problem and work out the right path forward — whether that calls for research, product or experience strategy, design, or a combination of them